What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your content and website signals so that generative AI search engines — Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, and Claude — cite and recommend your business within their AI-generated answers. GEO shifts the focus from ranking in a list of links to being the trusted source generative engines synthesise and cite.
How STEPS Solutions Optimises for Generative Engines
Are We Cited in AI Answers for GEO?
We monitor whether Google AI Overviews, ChatGPT, and Perplexity mention STEPS Solutions when users search for GEO services. Here's our live visibility status:
0 of — monitored AI engines currently mention STEPS Solutions
AI visibility checks are running. Results appear here within 24 hours.
Our GEO Process
Audit
We assess how generative engines currently represent your business.
Optimise
We restructure content for AI synthesis with schema and citations.
Build Authority
We strengthen E-E-A-T, entities, and external signals.
Monitor
We track citations and mentions across generative engines monthly.
GEO Frequently Asked Questions
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your content and website signals so that generative AI search engines — Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, and Claude — cite and recommend your business within their AI-generated answers.
Which generative engines does GEO target?
GEO targets Google AI Overviews, ChatGPT Search, Perplexity, Microsoft Copilot, Claude, and emerging generative search experiences that synthesise answers from multiple sources.
How is GEO different from traditional SEO?
Traditional SEO optimises for ranking in a list of links. GEO optimises for being synthesised and cited inside AI-generated answers, which requires clear factual content, structured data, citations, and strong authority signals.
Can GEO guarantee my business is mentioned by ChatGPT?
No ethical agency guarantees specific AI mentions. However, strong GEO materially increases the likelihood that generative engines cite your business by improving content clarity, structure, and authority signals.
What type of content works best for GEO?
Clear, factual, well-structured content works best — concise definitions, question-and-answer formats, original data and statistics, structured data markup, and content with clear citations and expertise signals.
How long does GEO take to show results?
Most clients see citations building within 3–6 months as generative engines recrawl and re-index optimised content. GEO is an ongoing investment and we report progress monthly.